The Marketing Module will uncover ‘hidden gems’ in your patient database by targeting them more specifically. For example, Over 45’s can be targeted with a campaign on the newest PPL lenses, or the system can search for all customers wearing a particular brand of PPL and you can alert them with details of the upgrade for that design.

Keeping in contact with your patients is a key factor in patient retention. Orasis Marketing provides everything you need to send marketing material, newsletters and any other type of correspondence.

A voucher can be assigned to a marketing campaign to monitor its effectiveness. These are useful for discount offers. Marketing campaigns can be sent via test, email, letter, telephone or low-cost print and mail.